Alexandra Eichner recently joined Continuum Company with more than 10 years of product development experience, with a focus on marketing and promotion. Allie leverages her expertise developing brands, launching marketing campaigns and managing talent into real estate development.
At Continuum, Alexandra's focus is all things relating to the end-consumer experience, including consumer-based market analytics, demographics analysis, amenities program development, unit mix analysis, design, branding, project management and sales oversight.
She also spearheads the company’s corporate communications, public relations, and general brand-positioning strategies via all communication channels and platforms.
Alexandra graduated Summa Cum Laude from the University of Pennsylvania with a bachelor's degree in Communications and East Asian Languages & Civilization.