Continuum
on South Beach
100 South Point Drive
Miami Beach, FL
THE STORY:
Turned the last and largest parcel of oceanfront property in the "South of Fifth" neighborhood of Miami Beach into a 12acre, 2-tower luxury resort-style beachfront condominium.
317 RESIDENCES
213 RESIDENCES
44 STORIES
40 STORIES
BUILT 2002
BUILT 2008
KEY DETAILS
Total Cost: $440 Million
Total Gross Sq Ft: 1,400,000
USES:
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South Tower (Phase 1)
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317 Condominiums (including 14 Townhouses)
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14 Cabanas
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North Tower (Phase 2)
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213 Condominiums (including 7 Townhouses and 7 lofts)
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14 Cabanas
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12,000 sq. ft of retail
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12,000 sq. ft of restaurants
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AMENITIES:
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Gated property with a private beach club, on 1000 linear feet of beach frontage
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Sprawling views of the Atlantic Ocean, coastline, Fisher Island and the Port of Miami
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2 heated lagoon pools, 20,000 sq. ft. full-service spa and fitness center, 3 clay tennis courts and pro shop
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Residences-only restaurant
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Full-time concierge, 24-hr security and guard gate, 24-hr valet parking
PROJECT CHALLENGES
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At the time of the acquisition, the City of Miami enacted a law limiting property heights in South Beach to 100 feet or 10 stories. This law would have reduced the scope of the proposed development rendering it economically unfeasible.
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Although the site encompassed the southernmost acreage on the beach, the “South of Fifth” neighborhood was not considered a prime residential location.
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Strict environmental laws governing endangered species, beach erosion and aquatic life posed design and construction challenges for the proposed development.
OUR SOLUTION
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Used the government re-zoning process to gain approval to develop 1.4 million square feet.
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Worked with government/conservation officials to ensure protected wildlife, habitat and aquatic life were not disturbed during the development process.
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Property master plan was designed to create the only gated oceanfront community on South Beach. The exclusivity and design concept achieved the highest sales per square foot in South Beach.
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Utilized a phased development approach, which allocated costs for the overall property amenities (spa/fitness center/tennis courts/beach pavilion) into Phase 1. This increased the marketability of Phase 1 and Phase 2. More importantly, it decreased the costs associated with Phase 2, reducing the exposure and significantly increasing the profitability.
